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How to Hire Top Videographers
Why hire a professional videographer?
Anyone can produce a video! With smartphones and prosumer camcorders hitting the market all the time, it’s easier than ever for people to produce video. But is it good video? Probably not. Videos are great way to reach large audiences, but if it’s not done right it can actually harm the reputation of your company.
On the other hand a professional videographer will give you clean beautiful footage with slick editing/motion graphics to reinforce your brand and engage the viewer.
What to look for?
Choosing a videographer to hire can be just as difficult as picking any other service or tradesperson. You may have done a Google search and found dozens of people to choose from and it could all seem a bit overwhelming. Don’t worry! Here are a few tips to help you make an executive decision.
Relevant Samples (or showreel): If you’re looking into hiring a creative of course one of the first things you’ll probably look at is the quality of their work. Have they capture nice footage with good coverage? Do their videos have good pace? What’s their sound like?
Reliability and Professionalism: What’s important to determine early on is whether you feel that you can trust the person you are hiring. Can your videographer deliver on time and within budget? What about their punctuality? Only you can be the judge of their character and this is a reason why speaking directly with them or is a good idea.
Communication: It’s vital that the videographer has a clear understanding of your requirements. They are not just only filming, handling and maintaining equipment, on most occasions, they also take part in the creative process. This could be anything from the shot lists and storyboarding to filming logistics (location, weather, shooting permits etc).
Equipment: Do they have the right kit for the job. Do you need a slider to get tracking shots of your product? Or maybe a drone some aerial shots of your building? Make sure you let them know what you’re trying to achieve and they have the right tools for the job.
References and Word of Mouth: when someone’s good at their job word spreads. If you’ve heard of them through a colleague or friend then that’s a good sign!
What does a videographer do?
A videographer is the person behind the camera, shooting all types of productions and events such as; corporate videos, promos, weddings, music videos, weddings and even Bar Mitzvahs. Usually, the Videographer will both shoot and edit the film (sometimes even providing basic motion graphics like titles and logo animation), taking the project through to completion themselves.
How to write an effective job post
A professional videographer should be able to produce a video that matches your vision but they are not always mind readers. Subsequently here are a few tips when writing a good brief for your project.
Scope of work From capturing a simple event to a complex product shoot, list all the deliverables you’ll need. Make a full list of the shots you want to cover if you know them so that the videographer can tick them off the list as they go. Be clear with what you want from the edit (e.g. build suspense, engage the viewer) whether it’s a basic event highlights or a complex product video.
Project length: Your job post should indicate whether this is a smaller or larger project. How many days you need them to film and how much editing and graphics are required.
Background: State if you prefer a videographer who has worked in certain industries (e.g. Film, TV, Corporate) or certain styles (e.g. steadycam, run and gun).
Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts. Make sure this is confirm before they start the project.