Get Your Story Straight (One-Day)

MetFilm School
Course Type
Short Course

Businesses today are taking ownership of their stories to engage both their customers and employees, and to give their company personality. But how can we expect our story to stand out in a world swamped with content?

In other words, what makes a good story great? This one-day course provides the chance to explore a deeper, more sophisticated understanding of core principles, classic techniques and innovative approaches to the business and art of story.

You can do this course both on-site at our campus, or off-site in your office, place of work or a location of your choice.


This course is ideal for curious, energetic business/company leaders seeking to understand the power of storytelling and harness this to create their own bespoke corporate narrative.

During the course you will learn where good stories come from, why and how they create a sense of belonging. You’ll gain an understanding of the role storytelling plays in how to communicate a company’s vision.

‘Get Your Story Straight’ has been designed by writer, director and producer, Justin Trefgarne, who brings over a decade’s experience of story-editing and writing award-winning feature films, commercials, video games and groundbreaking web series for digital platforms, including the world’s biggest broadcaster, YouTube.

On this day you will work in teams to discover:

  • The foundations of a story
  • How to identify a company story’s narrative and emotional core
  • How to structure and adapt your unique story
  • How to brainstorm effectively and look for non-conventional solutions that will allow your story to break out and reach its intended audience.

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