Sourcing a freelance videographer to work for your company can be tricky, obviously they need to represent you in the best way possible but at the same time must be skilled enough to deliver the job to a high standard and be reasonably priced.
Within the video world there’s always new trends and something new to learn. Increasingly stressed-out production companies and individuals are looking for smart, cost-effective ways to profit from the new projects without taking up too much of their time.
It’s ok to admit defeat!
This may be the age for do it yourself filmmaking however unless you’ve got a lot of extra time on your hands (and you possess a great amount of patience) you’ll be better off hiring a freelance videographer to help you with your project.
The reason for this is because a videographer will already possess the skills, experience and kit required to get the job done. In fact, knowing when and how to outsource a project or problem by calling in freelance talent can be the salvation of any small production company as it allows you to focus on your strengths.
Couldn’t I just hire a freelance videographer permanently?
You could however obviously it all boils down to time and money, working with a freelance videographer is a great way for companies to grow their business without having to increase their headcount.
When you start to look at the hourly rates for hiring a videographer, they may seem high however you need to realistically evaluate the costs having an in house member of staff. Once you start consider the costs of wages, holiday pay, time spent interviewing candidates, office rent etc it starts to make sense hiring a videographer on a project to project basis.
So where on earth do I start?
Because this can be a long term relationship you need to take time to make sure you and the freelancer make a good fit. Here are some quick tips to help you narrow down the search:
1. Know what you want
As a videographer, there is nothing more frustrating than working with a client who doesn’t really know what they want, as it delays the process and prolongs the delivery.
So, first and foremost, before you even consider taking a freelancer on, you must have a full understanding of what it is you want. Once you have a clear brief of what you require, and the skills that will be needed from the freelancer, you can ask the right questions to determine their suitability.
Check out their showreel and all you need to do is simply ask yourself does this impress me? Look for a showreel that grabs your attention from the beginning and keeps you engaged throughout (complex scenes, cool and clever transitions between shots).
When looking at their reel you should also pay attention to how much passion is in their work. Even if it’s a simple promotional video it should tell a story, evoking an emotional response that gives you a direct connection to the product.
Finally, film is almost always a team sport so be sure to find out what they did exactly within each video project.
3. Technical Skills
Look at their skills and education to see how long they have working for and what kit they are proficient with. Check out their kit list and see if this is what you require and will integrate with what you have in house (remember people with greater kit won’t necessarily be more skilled!).
Look for a videographer who’s previous experience and style matches the style of the video you are envisioning. Some people may have outstanding skills and experience but they might not actually be suitable to take on your job.
I’m aware we have already mentioned this however it is important and your gut feeling plays an important role here. Ideally you want to hire a freelance videographer that not only loves their craft but that also believes on your project (and is looking forward to working with you).
Yes it seems strange to list this last however you should not compromise on a job just because of costs. Obviously it’s best to workout a rate or get a rough quote to confirms costs before undertaking a project however this should be last on your list.
Now you’re all set to go. Good luck! Also make sure you checkout our own film crew directory where you’ll find loads of awesome videographers.