Looking for some free video assets to spice up your project?
Editing is almost always a long process, so anything that can save time in any area of post-production is helpful.
You want your project to be high quality, so cutting corners isn’t an option. Utilising various stock video assets won’t just save you editing time; it can also increase the production value of your project. In other words, it makes your projects look more professional.
In this article, we’re going to look at the main types of video assets available. We’ll do even more than that and show you where you can get some free templates to get you started.
First of all, let’s take a moment to clarify what stock video assets include.
What Are Video Assets?
You are probably already familiar with stock footage, maybe you’ve already used some in your work. However, video assets are just as useful and are available in a wide variety of types.
In contrast to stock video, assets are much more versatile. The most noteworthy include Transitions, Lens Flares, Lower Thirds and Accent Graphics. The brilliant thing about these assets is they can be customised through built-in settings, or by using other effects on top of them.
There are stock assets available for almost all professional-level editing applications. Naturally, there’s plenty for users of Adobe Premiere, Final Cut Pro X and DaVinci Resolve, and come in three main file types:
Because you can open and edit these in the same way as any other composition, Project Templates are a real timesaver. Furthermore, most of the templates have text/media placeholders and named layers or dropzones where you can drop your assets.
While the selection is bigger, After Effects Plugins can be more fiddly as they need to be installed into the application.
Almost all Plugins can be added to a folder within the program, but this is where another time saving bonus presents itself. Once installed, the title/transition/effect will be available in the relevant control panel to use in all of your projects.
Many downloadable video assets will come in the form of a simple .mov file, including light leaks and animated accent graphics. These .mov video files will also have a transparent background, allowing the effect or animation to be laid over your footage or background.
You can also add effects and keyframing to the files as you would with any other video file. As well as re-sizing and layering to create various effects.
Types of Video Assets
There are many different categories of video assets and further subcategories of those. If you become overwhelmed with the choice of video assets to download, you’re not alone. For that reason, we’ve found a free download for each category so you can give it a try.
From simple lower thirds to more complex title sequences, the built-in text animations can quickly become limiting. However, text assets are an effective way of expanding your animation capabilities significantly. Most importantly, you’re creating content you might otherwise have needed to use animation software to achieve.
Despite being called a Lower Thirds Pack, this set of animated titles can be used for much more. As a result of its versatility, they’re ideal for use in social media or promotional videos. Likewise, they could give your showreel some added flair.
Accent Graphics are animated shapes and symbols that can help create a fun, dynamic feel to your video. These types of animated elements are often used in logo indents and alongside text animation. Most importantly, many of these types of video assets will be provided as individual .mov files, making adding these flourishes quick and easy.
51 Free Motion Graphics is a must-have for any editor and a straightforward way of getting started with using Accent Graphics. So, just add the individual video files to your project, and drop them on the timeline as you need them.
Animated Icons are another way of expanding your editing capabilities while offering more animations within your video elements. It could be anything from adding animated social media icons to something more extensive if you’ve got the time.
Premium Beats free animated set of 15 icons includes a clock, speech bubble, download symbol and shopping cart. As a result, the pack is perfect for businesses and online content creators alike.
Transitions can be an excellent way to make your video visually appealing and exciting to watch. Almost all editing platforms have a limited number of built-in transitions such as crossfade or star wipe. So, if you want to go beyond the presets, you would need to start keyframing. Transition plugins, video assets and templates are also an easy way of expanding your editing capabilities.
The Premium Beat Motion graphics pack contains 13 fun and colourful motion graphic transitions, perfect for infographic or promotion style films.
Light-based video assets include various stylistic overlays such as lens flare, Bokeh and light leaks. When laid over your video, they can add depth to your shot or change the feel of it entirely. Light leaks are often used to create nostalgia or emphasise the beauty in a scene. Similarly, Lens Flare can be used stylistically, but also as part of the narrative, such as flare from moving car lights.
The Anamorphic Lens Flare pack includes 17 beautiful overlays that are sure to add elegance to your clips. These .movs can be built up, and opacity levels changed to create even more flare effects.
Finally, we come to Textures. The most common texture used in videos is Film Grain, but texture video assets can come in all shapes and sizes. Perhaps you want to add some cool burn effects or an artistic brush stroke. Textures are a fun way of adding style to your video, but can also be used to reinforce the narrative. Use Film Grain in flashback scenes, or smoke to create a spooky feel.
The Free Film Grains pack from Premium Beat gives you 5 overlays ready to drag and drop to your timeline. This impressive starter pack also includes 8mm, 16mm, and 35mm based effects, allowing you to create a real film-camera look.
Wrapping Up – Video Assets
There are numerous other types of video assets you can download and use in your workflows, such as Sound FX and LUTs. Perhaps most importantly, video elements can be a massive time-saver in contrast to creating them from scratch.
In addition to that, they can allow you to create compositions beyond your skill level. Now you have over 100 free video assets to download and hone your skills. Above all, have fun and see what you can create!
Need stock video? Check out our article on the best stock video sites.