How To Make Funny Videos for Social Media [Essential Guide]

In this article, I’ll give you a few quick tips on how to create funny videos for social media.

Firstly, let’s talk about content. It truly is the word of the week, month, year, and decade. Content (and more to the point comedy content) surrounds us 24/7.

But how do you research, write, and produce good quality funny content? Well, here’s my essential guide…

Research is Key

Most importantly, in order for your writing to be topical and relevant you need to know what’s funny, so if you haven’t already, now is the time to immerse yourself.

Find out what you think is good and which current trends are being hopped on. Here are some top tips for keeping up with what’s funny on social media.

• Have a purge – Make sure you’re only following the accounts of creators that truly make you laugh or are trying something new. Smartphones make it incredibly easy to produce content now, but not all of it is good.
• See what works – Follow accounts that are reaching the audience you wish to reach and jot down why you think their comedy writing works.
• Keep up to date – Instagram and Twitter frequently bring out new features including filters, increased character limits, and even the launch of bigger updates such as IGTV.

Know Your Platform

Secondly, if you’re looking to kick start or upskill your comedy writing for social media, learning to create for different platforms is key. Not only should you be looking to research the style and talent out there already, but also the platform.

Furthermore, an understanding of the opportunities and limitations will help you craft your writing and reach your audience in a more organic and meaningful way.

Optimal Length

For example, Facebook’s algorithm favors a 4:5 aspect ratio with a minimum duration of 3 minutes, whereas YouTube favors a 16:9 aspect ratio and 10+ minutes. These rules change fast so it’s important to keep up to date.

A great way to do this is to simply follow the providers on their own platforms. To help here’s a quick breakdown of the main platforms and our recommended optimal length for videos.

More information can be found here for advertising, specialist, and paid media posts.

It’s All in The Script

So you’ve done your research and you know which platform you’d like to create content for, but how do you go about writing?

As a general rule comedy writing should be short and straight to the point. Here are a few more top tips:

• Try and get a laugh in the first 10 seconds – You want to hook the audience so they carry on watching. Long-winded jokes aren’t going to capture your audience’s attention.
• Think about how your comedy writing matches the edit – For example, are you scripting something for Instagram Stories? After 15 seconds there will be a break in the story – is this an opportune time for a gag or to cut that scene completely?
• Think about how you want your audience to feel – Should they be shocked, disgusted, or perhaps able to relate? It’s all about figuring out the purpose before you script, as this will guide you on the kind of jokes to include. It could simply be to parody something, in which case your focus is to mirror the gags.
• Avoid heavy scripting – let your content remain organic. TikTok for example is a short-form platform aimed at moments and challenges. In this case, your scripting would work better if you had a general idea of what you wanted to film. You can let the comedy shine through in post-production and editing.

Copy, Bylines, and Descriptions

Of course, comedy is not just about scripting, filming, and editing. The magic is in how you sell it. Here are some tips on writing descriptions, headers, or bylines:

• Take out the repetitions – Whether you’re writing a tweet or a description, look back at your copy and take out any repetitive words. A great way to replace redundant words with descriptive ones is to use an online synonym dictionary.
• Try to use specific rather than generic words – The comedy is always heightened if you can visualize the scene more. I.e. “I tripped over a cereal box on the pavement this morning.” or “I tripped over a box of sugar puffs on the pavement this morning”.
• Rule of three – You will likely have heard of this rule already but it’s important to reiterate. Listing things is great. Think about using lists in your tweets, video titles, email headers or social media copy.
• Don’t ask for a laugh – Try to avoid using description copy such as “We made this funny video, please check it out”. You’ll retain more respect by being clever with your captioning.
• Edit, edit, and edit some more – Say what you mean in as few words as possible. It’s a proven fact that our brains remember the first and last sentences of what we read. The shorter the better!
• Make use of GIFS, memes, and images – to enhance your comedy writing. Eye catching or topical visuals will always perform better online than text only posts.

Engage with the Community

Finally, as any good writer knows, it’s the journey, not the end product. Creating funny videos for social media is no exception to this.

Digital platforms are an excellent tool to broadcast but you also need an active audience base too. Having lots of followers is great, but a smaller more dedicated following might be better.

In addition to this, when you’re starting out with putting content online try to retain your following. A great way to do this is to come up with 3 words that describe your work. These words could be colorful, quirky, and happy for example.

Lastly, make sure that the content you upload always matches this criteria so the audience is not confused with what you’re offering.

Build Relationships

Having a presence online is not a solitary experience. It’s called social media for a reason and there are many great ways to engage with the community.

We all know that you can comment, like, and follow but good creators take this one step further. Aim to build relationships with others online. You could also message them to let them know you like their latest post and that you’d love feedback on yours.

Collaborate

Depending on the relationships you build there may also be opportunities to collaborate with others. Broadcasting an Instagram live from both pages is a great starting point. You could also champion the work of others in your stories.

Extend The Narrative

Use the fundamental principles of ‘Yes, And’ from the world of improv for continuing conversations online.

You will see brands doing this when they engage with fans, or individuals hopping on Twitter memes or TikToks. “Yes, And” works for replying to comments, quote tweeting, creating your own parodies, etc.

It’s all about extending the narrative. So put the effort in to continue the joke and you’ll soon see your audience becoming more engaged with your content 😉

Wrapping Up

In short, making videos for social media should be an enjoyable process rather than a rush to create something ‘perfect’. Do your research online but don’t get bogged down in what other people are making.

Also, find your own voice and writing style and utilize all that social media can offer to make your work shine.

The last tip is to make yourself laugh. If you’re having fun and laughing whilst creating then you know you’ve hit the sweet spot 👍