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    How to Hire Top Animators

    What is animation?

    Whether it’s 2D, 3D, or stop-motion animation, the same basic concept applies: use the rapid succession of subtly changing still images to create the illusion of movement. Animation is can be has many application such as films, television, gaming and website design.

    What is 3D animation?

    A 3D graphics production is achieved by careful manipulation of objects (3D models) within the 3D software. Motion is simulated by showing consecutive images so fast that the eyes believe that actual motion has taken place. 3D animation is about simulating space. It creates an illusion of objects that are not flat but have depth. To achieve this effect a couple of steps are necessary:

    • Modelling. Developing a mathematical representation of any surface of an object (either inanimate or living) in three dimensions via specialized software.
    • Texturing. Flat images are applied to a model to give it colour and detail.
    • Compositing. The combining of visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene.
    • Animation. Taking a 3D object and getting it to move via keyframes and changing rotation, size, orientation.
    • Rendering. Getting the final assembled animation scenes or pieces in the format of a sequence of individual frames. The aim of rendering is to generate a series of individual pixel based frames or a video clip.

    What is motion graphics?

    Motion graphics is a combination of graphic design and animation. It is a broad field of design that involves the use of video footage and/or animation for the movement of graphics (letters, images, video and shapes), to create the illusion of motion or rotation, in a three-dimensional environment. They are usually created for broadcast display, website videos, television graphics, commercials, presentations, cinema titles, and sometimes architecture.

    How to find the right animator?

    As you’re browsing available freelance animators, it can be helpful to develop a shortlist of candidates you may want to interview. Here a few things to keep in mind when deciding.

    • Technology fit. Animators typically specialize (2D animation, 3D animation, VFX etc), so you’ll want an animator who understands the technologies needed to bring your project to life.
    • Portfolio. The best way to judge the skills of an animator is to see their past work.
    • Budget. Animators vary in costs. Since the animation will likely represent you and your company, it is wise to spend as much as you can afford. Good animation will sell your company, poor animations will harm it.
    • Location. Trying to communicate complex visual concepts via the phone or the internet is notoriously so try to find someone local.
    • Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular animator.